Constant storytelling has seen the total change of pace, tools and strategy for businesses with the need to move away from 6 month campaigns and into daily content. One of the strongest platforms for this is through Instagram and in particular Instagram Stories, which is one of our favourite and best performing social channels. Here we talk about what you need to get started, the types of stories to think about and how to monitor it. Follow us at @ithicafilms to see how we use it.